HOOMAGIC: TOURNAMENT GLORY
Over $15 Million in winnings since 2020. The industry standard for Bigeye and Bluefin Tuna.
$4,009,886.50
Has been won by tournament anglers using our lures in 2026 alone! If you're fishing tournaments, you are willing to gamble against us?
Sterling Tackle Side Trackers
We now stock a variety of Sterling Tackle Side Trackers, including the CedarRain and Dial series. These bars are deadly on Yellowfin Tuna, Bluefin Tuna, Bigeye Tuna, and Mahi Mahi.
Built with an angled keel under the bird, Sterling's Trackers run up to 30 feet outside your normal trolling line, out past the wake and into the clean water where big pelagics feed.
NEW Tuna Chunking Rods
Our rods are specifically built for Chunking for Tuna. If your serious about fishing you need the right tool for the job.
SOFT HEAD MARLIN CHUGGERS
Magictail Soft Head Chuggers
Marlin Fishing
Marlin Fishing Lures Built for the Canyon GroundsFrom the Mid-Atlantic canyons off...
ELITE PERFORMANCE SELECTION
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Magictail HooMagic Trolling Lures
Regular price From $20.99Regular priceUnit price per -
Magictail HooMagic Blend Series Trolling Lures
Regular price From $20.99Regular priceUnit price per -
Magictail HooMagic Glow Series Trolling Lures
Regular price From $20.99Regular priceUnit price per -
Magictail Soft Head Chuggers
Regular price From $14.99Regular priceUnit price per -
Giant Bluefin Tuna Rig
Regular price $49.99Regular priceUnit price per -
Pre-Made Ballyhoo Pin Rig
Regular price $29.99Regular priceUnit price per -
Joe Shute Glow in the Dark Series 5-3/4oz
Regular price $28.95Regular priceUnit price per -
Joe Shute Nickel Head Series 8oz
Regular price $34.95Regular priceUnit price per
DAISY CHAINS FOR TUNA
Mimic a panicked bait school and draw aggressive predators into your spread with our high-action daisy chains.
GAME CHANGER BOTTOM GEAR
Magictail Game Changer Series Tog Jigs
Bottom Fishing
Bottom Fishing Tackle for Every StructureWhatever's holding tight to the bottom —...
THE TECHNICAL SPREAD
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How Much Is a Bluefin Tuna Worth? Market Prices...
From a $3.2 million Tokyo auction fish to a real-world $6.45/lb dock price — what actually makes a bluefin tuna valuable, explained.
How Much Is a Bluefin Tuna Worth? Market Prices...
From a $3.2 million Tokyo auction fish to a real-world $6.45/lb dock price — what actually makes a bluefin tuna valuable, explained.
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Trolling Speed Chart: The Right Speed for Tuna,...
A working trolling speed chart for tuna, mahi mahi, wahoo, and marlin, plus how bait type and sea state change the number on your GPS.
Trolling Speed Chart: The Right Speed for Tuna,...
A working trolling speed chart for tuna, mahi mahi, wahoo, and marlin, plus how bait type and sea state change the number on your GPS.
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Best Lures for Mahi Mahi: Colors, Sizes & Troll...
Which mahi mahi lure colors, sizes, and spread positions actually produce, from weed-line schoolies to bull dolphin on the temp break.
Best Lures for Mahi Mahi: Colors, Sizes & Troll...
Which mahi mahi lure colors, sizes, and spread positions actually produce, from weed-line schoolies to bull dolphin on the temp break.
