Over $12 Million Won on our HooMagic Since 2020
$1,437,300
Has been won by tournament anglers using our lures in 2026 alone! If your fishing tournaments, you are willing to gamble against us?
Sterling Tackle Side Trackers
We now stock a variety of Sterling Tackle Side Trackers, including the CedarRain and Dial series. These bars are deadly on Yellowfin Tuna, Bluefin Tuna, Bigeye Tuna, and Mahi Mahi.
Built with an angled keel under the bird, Sterling's Trackers run up to 30 feet outside your normal trolling line, out past the wake and into the clean water where big pelagics feed.
NEW MARLIN FLAT HEAD SERIES
The softest heads available for maximum hookup ratios. Engineered for explosive marlin strikes.
SOFT HEAD MARLIN CHUGGERS
Magictail Soft Head Chuggers
Marlin Fishing
Marlin Fishing Lures: The Ultimate Guide to SuccessMarlin fishing lures are essential...
ELITE PERFORMANCE SELECTION
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Magictail HooMagic Trolling Lures
Regular price From $20.99Regular priceUnit price per -
Magictail HooMagic Blend Series Trolling Lures
Regular price From $20.99Regular priceUnit price per -
Magictail HooMagic Glow Series Trolling Lures
Regular price From $20.99Regular priceUnit price per -
Magictail Soft Head Chuggers
Regular price From $14.99Regular priceUnit price per -
Giant Bluefin Tuna Rig
Regular price $49.99Regular priceUnit price per -
Pre-Made Ballyhoo Pin Rig
Regular price $29.99Regular priceUnit price per -
Joe Shute Glow in the Dark Series 5-3/4oz
Regular price $28.95Regular priceUnit price per -
Joe Shute Nickel Head Series 8oz
Regular price $34.95Regular priceUnit price per
HOOMAGIC: TOURNAMENT GLORY
Over $10 Million in winnings since 2020. The industry standard for Bigeye and Bluefin Tuna.
DAISY CHAINS FOR TUNA
Mimic a panicked bait school and draw aggressive predators into your spread with our high-action daisy chains.
GAME CHANGER BOTTOM GEAR
Magictail Game Changer Series Tog Jigs
Bottom Fishing
Bottom Fishing Lures: Dive into the Best ChoicesBottom fishing lures are essential...
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Magictail Outfitters- Smooth Tee
Regular price From $22.26Regular priceUnit price per -
Magictail Outfitters Unisex Heavy Cotton Tee
Regular price $25.99Regular priceUnit price per -
Magictail Outfitters Three-Panel Fleece Hoodie
Regular price $49.99Regular priceUnit price per -
Stop Snitchin' Fishing T-Shirt — Magictail Outfitters tee
Regular price From $27.55Regular priceUnit price per -
Joe Shute Lures Unisex Heavy Cotton Tee
Regular price $27.99Regular priceUnit price per -
Magictail Outfitters Women's Tee
Regular price $28.99Regular priceUnit price per -
Magictail Classic Trucker Hat
Regular price $25.78Regular priceUnit price per -
Stop Snitchin' Hoodie — Streetwear Sweatshirt
Regular price From $46.53Regular priceUnit price per -
Magictail Outfitters Snapback Trucker Cap (Embroidery)
Regular price $30.00Regular priceUnit price per -
Joe Shute Lures Three-Panel Fleece Hoodie
Regular price $49.99Regular priceUnit price per -
Unisex Heavy Cotton Tee
Regular price $26.99Regular priceUnit price per -
Magictail Outfitters Tumbler 20oz
Regular price $33.13Regular priceUnit price per
THE TECHNICAL SPREAD
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The Ultimate Yellowfin Spread: How to Rig for S...
One of the most frequent questions we get is: "What is the best lure for Yellowfin Tuna?" While everyone looks for that one "magic bullet," the real secret isn't a...
The Ultimate Yellowfin Spread: How to Rig for S...
One of the most frequent questions we get is: "What is the best lure for Yellowfin Tuna?" While everyone looks for that one "magic bullet," the real secret isn't a...
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The Technical Evolution of Fluke Fishing
The Technical Evolution of Fluke Fishing Between 1 and 15 miles off the coast, along the reefs, wrecks, lies a battlefield for trophy-class summer flounder (fluke). Pursuing these "doormats" isn't...
The Technical Evolution of Fluke Fishing
The Technical Evolution of Fluke Fishing Between 1 and 15 miles off the coast, along the reefs, wrecks, lies a battlefield for trophy-class summer flounder (fluke). Pursuing these "doormats" isn't...
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Mastering the Switch: Why the Magic Chugger is ...
Mastering the Switch: Why the Magic Chugger is the Ultimate Marlin Closer It’s 10:00 AM over a jagged ledge in the Baltimore Canyon. You’ve found the "blue water line," that...
Mastering the Switch: Why the Magic Chugger is ...
Mastering the Switch: Why the Magic Chugger is the Ultimate Marlin Closer It’s 10:00 AM over a jagged ledge in the Baltimore Canyon. You’ve found the "blue water line," that...
