Meet the HooMagic
-
TOURNAMENT PROVEN
Winning results in the worlds toughest offshore competitions.
-
ELITE ENGINEERING
Precision balanced for high-speed stability and maximum surface action.
-
BATTLE READY
Constructed with aerospace-grade materials to withstand 1000lb+ strikes.
HOOMAGIC: TOURNAMENT GLORY
Over $15 Million in winnings since 2020. The industry standard for Bigeye and Bluefin Tuna.
$4,009,886.50
Has been won by tournament anglers using our lures in 2026 alone! If you're fishing tournaments, you are willing to gamble against us?
Sterling Tackle Side Trackers
We now stock a variety of Sterling Tackle Side Trackers, including the CedarRain and Dial series. These bars are deadly on Yellowfin Tuna, Bluefin Tuna, Bigeye Tuna, and Mahi Mahi.
Built with an angled keel under the bird, Sterling's Trackers run up to 30 feet outside your normal trolling line, out past the wake and into the clean water where big pelagics feed.
NEW Tuna Chunking Rods
Our rods are specifically built for Chunking for Tuna. If your serious about fishing you need the right tool for the job.
SOFT HEAD MARLIN CHUGGERS
Magictail Soft Head Chuggers
Marlin Fishing
Marlin Fishing Lures Built for the Canyon GroundsFrom the Mid-Atlantic canyons off...
ELITE PERFORMANCE SELECTION
-
Magictail HooMagic Trolling Lures
Regular price From $20.99Regular priceUnit price / perSale price From $20.99 -
Magictail HooMagic Blend Series Trolling Lures
Regular price From $20.99Regular priceUnit price / perSale price From $20.99 -
Magictail HooMagic Glow Series Trolling Lures
Regular price From $20.99Regular priceUnit price / perSale price From $20.99 -
Magictail Soft Head Chuggers
Regular price From $14.99Regular priceUnit price / perSale price From $14.99 -
Giant Bluefin Tuna Rig
Regular price $49.99Regular priceUnit price / perSale price $49.99 -
Pre-Made Ballyhoo Pin Rig
Regular price $29.99Regular priceUnit price / perSale price $29.99 -
Joe Shute Glow in the Dark Series 5-3/4oz
Regular price $28.95Regular priceUnit price / perSale price $28.95 -
Joe Shute Nickel Head Series 8oz
Regular price $34.95Regular priceUnit price / perSale price $34.95
DAISY CHAINS FOR TUNA
Mimic a panicked bait school and draw aggressive predators into your spread with our high-action daisy chains.
GAME CHANGER BOTTOM GEAR
Magictail Game Changer Series Tog Jigs
Bottom Fishing
Bottom Fishing Tackle for Every StructureWhatever's holding tight to the bottom —...
THE TECHNICAL SPREAD
View all-
South Carolina Flounder Fall Run: Regulations &...
SC's fall flounder run peaks in October. Current size/bag limits, the temperature trigger that starts the migration, and the jigs that produce.
South Carolina Flounder Fall Run: Regulations &...
SC's fall flounder run peaks in October. Current size/bag limits, the temperature trigger that starts the migration, and the jigs that produce.
-
Texas Wahoo Season: Best Months & Trolling Spread
Texas wahoo peak in winter, not fall. The real window runs November through March along the 100-fathom curve. Here's the spread that works it.
Texas Wahoo Season: Best Months & Trolling Spread
Texas wahoo peak in winter, not fall. The real window runs November through March along the 100-fathom curve. Here's the spread that works it.
-
Texas Yellowfin Tuna Season: Best Months, Rigs ...
When and where to find Texas yellowfin tuna - the oil rig calendar, canyon runs out of Freeport and Port Aransas, and the Magictail spread that gets bit.
Texas Yellowfin Tuna Season: Best Months, Rigs ...
When and where to find Texas yellowfin tuna - the oil rig calendar, canyon runs out of Freeport and Port Aransas, and the Magictail spread that gets bit.